Why are you in business? It’s possible that you have some altruistic reason for making money, but it’s also possible that you’re doing it all for you. If that’s the case, don’t overlook the value of giving away some of your money.

What?

Yes, I think there’s value in giving away money, besides the obvious good feelings it gives you. I think people who may be reluctant to buy or support at first, would probably be more likely to give if you were doing something good with the money or part of it at least.

Think of when someone comes to your house. Are you more likely to buy a subscription or purchase a candy bar if they are raising money for charity or if they say they just want some spending cash? We all like to think we’re spending money wisely and everyone likes to give back. Think of the (PRODUCT)RED campaign or Tom’s Shoes. We like the products, but it really helps when the money’s going to a good cause.

And even if you don’t improve your bottom line as a result of your cause marketing effort, everyone will be better off as a result of it.