Valuing Presentation Part 1
In an earlier post, I talked about the fact that every person is an artist. However, notice that I didn’t say that every person is a designer. But, it’s just because they haven’t learned yet.
See, good design is a skill that can be learned. While some are more naturally inclined to good design than others, you can learn the basics of space and type-faces and color–enough to make a big difference in the way you present press kits, blogs, resumes, reports, powerpoints and portfolios.
Here are few things to consider for your next project.
PERSONALITY: Your project has a personality. Figure out what that is from a design standpoint before you implement.
COLOR: Loud colors are not always the colors that get noticed.
TYPE-FACE: Again, something subtle may be what really grabs attention.
ORIGINALITY: You could print your resume on white paper with your name at the top, but so can everyone else. Even changing up the paper stock or paper size can be the difference between blending in and standing out.
Now get out there are start being inspired. And if you’re a crafty kind of person, you have to check out DIY: Design it Yourself. This book is very much worth buying.


























Linda said
am August 17 2007 @ 10:04 pm
As the above book is written by Ellen Lupton, I can’t believe it’s anything but good :)
From my point of view, trained (either by college or experience) graphic designers tend to subscribe to the notion that only they can do what they do, and that’s a sad idea indeed. Rather, why can’t design be seen as an everyday occurrence that everyone can appreciate?
My college professor believes that graphic design is a “…fundamental humanist communications discipline…its peers are the Liberal Arts.” It wasn’t until I left college and entered the work force that I realized how true this statement is.
Jeff Caylor said
am August 30 2007 @ 1:51 pm
Thanks for your comment. I agree that everyone should be able to design and contribute to design. However, there’s some magic to it and it doesn’t come naturally to some people.
The human eye is picky and people who don’t know a few tricks, will create content that gets overlooked again and again.